KB Home launched My Home. My Earth., a resource on its corporate Web site that provides information to consumers on how to make their houses more efficient in order to slash utility costs and decrease their homes’ environmental impact. It also features advice on green product selection and links to environmental information sources.
“For an increasing number of our buyers, their dream home is a green home,” said Wendy Marlett, senior vice president of sales, marketing and communications for KB Home, in a statement. The Los Angeles-based production builder recently announced that starting this year all its new communities will be built to Energy Star guidelines.
In 2007, KB Home launched the My Home. My Earth. strategic environmental initiative to provide buyers with eco-friendly options like Energy Star-qualified appliances, low-flow plumbing fixtures, and recyclable carpets. Last year, it released its first Sustainability Report, which stated the company’s commitment to educating its employees, homebuyers, and business partners on energy conservation and environmental sustainability, among other initiatives.