“Sustainability” is a term we hear a lot these days in the home building world. It’s also something an increasing number of buyers want to hear when looking for a home. With this in mind, builders need to be mindful of in engineering, design, marketing, and pricing their home products. Find out five key home buyer experiences and strategies to sell homes to more informed buyers.
Click here to view the "Sustainability Bootcamp" presentation from the 2016 Housing Leadership Summit.
Below, Tedd Benson, president of Unity Homes, speaks to the importance of sustainability and high-quality homes: