In the fourth year of its America’s Most Trusted Study, Lifestory Research has determined which home builder Americans trust most to build active adult resort communities. The study recognizes companies that provide services or products to customers in their homes, including home builders, residential realtor organizations, and manufacturers of cabinets, faucets, electric utilities, HVAC systems, and kitchen appliances.
So who is America’s most trusted active adult home builder?
Shea Homes ranked highest in consumer trust among active adult builders in the U.S. based on Lifestory Research’s 2016 Active Adult Home Builder Brand Study of 10,942 consumer opinions collected over the course of 12 months.
In the Lifestory Research America’s Most Trusted Study, consumers are asked about their trust in home based brands. Trust is measured through the Lifestory Research Net Trust Quotient Score in which every brand can be divided into three categories: “advocates,” a customer who feels a significant trust toward the brand; “neutrals,” those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand.