Ply Gem’s Home for Good initative aims to support Habitat for Humanity’s affordable housing efforts.
Ply Gem’s Home for Good initative aims to support Habitat for Humanity’s affordable housing efforts.

Ply Gem has announced that Billboard-ranked country artist and three-time Grammy award winner Darius Rucker will serve as the 2017 ambassador to the Ply Gem Home for Good project. Home for Good aims to supply Habitat for Humanity with over $1 million in project funds and exterior building product donations with the help of an extensive advertising and social media campaign.

“We are proud to have Darius Rucker join us as the 2017 Ply Gem Home for Good project ambassador. He shares our passion for giving back to the community and conviction that every American deserves a safe and decent place they can be proud to call home,” said Gary E. Robinette, chairman and CEO of Ply Gem, in a press release. “We are committed to the Home for Good project and look forward to partnering with Darius, Habitat for Humanity and families across the US in 2017.”

Through the Home for Good media campaign, Rucker and Ply Gem are encouraging builders, consumers, and distribution companies to spread awareness about the project and the country-wide need for affordable housing, whether by wearing Home for Good products, sharing the project on social media, or volunteering at Habitat for Humanity home builds.

Darius Rucker’s support of this program stems from his commitment to its core belief - that everyone deserves a place to call home - and its alignment with his own values. “From an early age, my mother always encouraged us to give back,” Rucker said in a release. “Whether it was mowing a neighbor's yard or supporting a friend, I think it's important to give back any time and chance you can. For me, the opportunity to partner with Ply Gem and its Home for Good Project to help so many people at a national level--is incredible. I am really looking forward to what we can do together.”

Rucker and Ply Gem are kicking off their efforts this year with the Ply Gem Deck the Halls with Darius Rucker sweepstakes, which consumers can enter for a chance win one of five $250 Visa gift cards. Interested consumers and building industry members can also enter for a chance to win a trip for themselves or their team to the Academy of Country Music Awards in Las Vegas when they sign up for more information about Home for Good on Ply Gem's website.