We're celebrating Monday in the desert. No, it's not Burning Man.
We're having a big old party on Monday afternoon. If you're a builder, you're invited. This is your personal invitation. It's at our house.
It's in the Las Vegas Valley city of Henderson, Nev., in the Inspirada master planned community, and it gets going around 4 pm. It's BYOT.
Bring your own thirst. Bring your thirst for bold, entirely fresh discovery, design, engineering, and marketing solutions to one of housing's flashpoint challenges: getting Millennials to buy new homes.
Have a look at a sneak preview here.
The project is done. It's ready for you, and your challenges to its promise of excitement. Bring it on. It's two prototypes that serve as educated guesses on two critically important near- and longer-term future issues. The one everybody's looking at is this: what do new houses need to be to captivate the minds and pocketbooks of young adults? The unsung issue, equally important: what do new houses need to be to delight young adults living in them for a decade or more?
The party celebrates TRI Pointe and its Pardee Homes division, and the multitude of team members at those organizations who've busted their job descriptions and their budget apart to make this project a truly special one. It's a big high-five to creative director Bobby Berk, who's woven architectural lines, desert light and wind, and a farm-boy background into urban-suburban alchemy you will not believe. It testifies to the ever-elevating importance of sourcing and purchasing experts like Kevin Wilson and Bill Hughes, whose creative approaches are only exceeded by their technical chops, down to the nail, down to the square foot, down to the movement of air, heat, and vapor through the sheltered space and beyond.
Too, the party toasts the work of Hans Anderle, Ken Niemerski, Dave Kosco, and Jeff Lafetra and the Bassenian Lagoni team, who listened, and stretched, and killed it with two truly "responsive" homes. It heaps props, too, on Andy Baron and the Anderson Baron team, who show the landscape architecture now ventures back and forth across the "edges" of sheltered space, and creates living spaces that actively give homeowners one of the most precious gifts of all: enjoyable, purpose-filled time.
Related to that Western Window Systems, which is redefining the very meaning of space--in and out--also gets a big salute for its willingness to take a lead position in this commitment to learning and sharing that learning with an industry community that so needs to understand how to crack this code.
The on the ground team, Pardee Division president Klif Andrews, marketing whizzes Kathy Hilty and Adrian Gonzalez and Inspirada's Claudia Sieb, project director Larry Simon and superintendent Justin Zaricki, and their teams were really the ones that pulled this project off at the level of excellence we're so proud of. They delivered. You'll see that.
Personally, the project has become more than a project. It's put purpose into the past 12 months, and gives purpose and meaning to the next decade or more of builders like TRI Pointe Group as you all break through the barriers to entry level.
Too, it's provided me an opportunity to work in a rather direct committed way with one of the industry's true professionals, Linda Mamet, vp of corporate marketing for TRI Pointe.
Linda believed in this project in August of 2014. Here we are. To you, Linda and TRI Pointe triumvirate ceo Doug Bauer, coo Tom Mitchell and cfo Mike Grubbs, I know I represent the entire Hanley Wood and BUILDER team in extending my humblest thanks to you for taking on the Responsive Homes challenge.
The Harvard Business Review affirms that we learn best when we learn together. This venture is further proof.