Wall Street Journal streaming video from NASA of Pluto.

The image here, picked up from a Wall Street Journal note this morning that NASA has recorded the first-ever movie of "dwarf planet" Pluto, reveals "stained-glass" brilliance at the farthest reaches of our solar system.

Millennials pass Baby Boomers in population size in the U.S., per Pew Research

The line-up here, from Pew Research's 2015 archive of headline-grabbing social, technological, and economic insights, reveals an ongoing ability--or, rather, ongoing need--to discover our culture's, our world's, our solar system's surprises.

The image here, from one of our BUILDER PULSE line-up's spotlit features this morning, suggests that if you play out the math equation that each $150,000 in home building cost has about $4,000 in failure-cost.

Failure costs as a percentage of costs, Dennis Leonard

The big surprise to perhaps no one might be that although we can YouTube Pluto, and we can calculate generational sizes down to the millionth degree of accuracy, we've stopped well short of discovering how to capture millions and millions of dollars in "failure cost" in home building development and construction.

We've said it here repeatedly. Data and the algorithms that turn it into elegant, profound learnings and answers does nothing if not to reveal the need to ask better and better questions of it.

We see this in all forms and fashions.

Corporations are called innovation incubators, but it's really people in them that risk career advancement, bonuses, and job security who consider it in each company's interest to reject "the way we've always done it."

"The way we've always done it" rides up and down cyclical curves, churning through company names, burning through process improvements, technological potential, and cultural promise in a replicative, even comforting zone of operations, expectations, outcomes, and go-forward plans.

Balloon frame home construction--whether it originated according to popular legend with Chicagoan George W. Snow in 1832, or earlier, among 17th century carpenters building Virginia's first structures--was innovation, then.

Most would say, home building is not rocket science. But, now, looking at the NASA video of Pluto, we could say that even if home building is rocket science, we should expect more of our ability to improve it. Could we not expect of ourselves, this time and these people and with access to these tools and processes, innovations that solve for thriving new, affordable, resilient communities made of what you do, profitably, nobly, joyfully?