The past decade has seen transformative technological advancements in society, powered by shifts in connectivity. At the same time, home building business and operations are stuck somewhere in yesteryear. As millennials begin to enter the market as home buyers, the “must-haves” they demand may finally spark innovation. There’s pressure on builders to build better, faster, smarter, and more efficiently.
While technology promises to influence how homes are designed and sold, advancements in finance could open up homeownership, and healthy home, design, and placemaking trends will dictate how homes and communities are conceived. Builders need to excel in the areas of operations, finance, products, design, and marketing, and they need to manage for tomorrow. Here’s how.
This article appeared in the March 2017 issue of BUILDER magazine.