WHY IT WORKED: Bluffton, the gateway to Hilton Head Island, is part of the fastest-growing area in the state. Newcomers are do-it-yourselfers who want a home with flexible space.
All new floor plans in this final section of the Woodbridge development—a response, in part, to low interest rates—include the best-selling Elcott model, with up to 600 square feet of unfinished flex-space on the second floor.
The flex-space approach allows the builder to multi-market homes to both family move-up buyers and empty-nester, move-down buyers.
Buyers at Wyngate are spending an average of $30,000 to $40,000 on options and add-ons, particularly hardwood floors and Corian countertops.
The comprehensive wiring package in every home meets buyers' expectations for easily accessible telephone, cable, DSL, and high-speed modem outlets and wiring.
The region is home turf for CraftBuilt Homes, which has been building here for 20 years. As a small company, it can initiate changes more quickly than larger builders.
Project: Wyngate at Woodbridge, Bluffton, S.C.; Sales started: October 2003; Sales through June 2004: 319; Units planned: 380; Price: $175,900 to $219,000; Size: 1,500 to 2,700 square feet; Developer: Village Park Developers, Bluffton; Builder: CraftBuilt Homes, Hilton Head, S.C.; Architect: CraftBuilt Homes, Hilton Head; Landscape architect: Weaver Creations, Bluffton; Interior designer: DES-SYN, Atlanta