For more from David Miles visit his blog, Miles on Branding.

More video from IBS 2009:

Video: BUILDER LivingHome Press Conference
Watch as the process behind building a modular home on the show home floor is revealed.

Video: IBS Preview with Boyce Thompson
BUILDER's Editorial Director gives his overview of what to expect in Las Vegas this year.

Learn more about markets featured in this article: Las Vegas, NV.