Standard Pacific Homes entered Florida with a splash in 2002 by acquiring four builders there. Three years later it's still making waves in the Sunshine State, where the company projects its closings this year will increase 68 percent to 4,700 units, and where the homes its Florida divisions build should exceed Standard Pacific's construction activity in California, its headquarters state. The builder relies on local managers to set their divisions' expansion pace.
“We're leaving growth up to them,” says Bruce Dickson, the 51-year-old president of the company's Southeast region, which includes the Carolinas and Austin, Texas, where Dickson joined the company in 2002 as divisional president. “We have good local talent, and we've kept everyone in place,” meaning the owners of the acquired builders stay on to run their businesses.
A 14-year industry veteran who once ran D.R. Horton's South region, Dick-son sees his role as supporting his team of entrepreneurs. Last year, he and Kathy Wade, Standard Pacific's Southwest regional president, convened managers from the high-octane Tampa, Fla., and Phoenix divisions for three days of idea sharing. “It was fun watching the energy coming from 16 bright people,” he recalls.
Learn more about markets featured in this article: Los Angeles, CA.