HONEYWELL IS WELL KNOWN BY BUILDERS in the home automation field, but as it acquired companies over the years, builders became confused, especially when three sets of salespeople touting Honeywell's HVAC and indoor air quality, security and low voltage, and spray foam products would make sales calls.

Under Honeywell's new Builder Program, instead of carrying three separate sales forces, the company's salespeople will sell the full line of Honeywell residential products. Builders can choose to do business with Honeywell at three different levels:

  • Silver. One product category, 500 homes. Builders receive product support at a model home.
  • Gold. Three product categories, 500 homes. Honeywell trains the builder's design center people and provides product samples for all categories purchased for design studios.
  • Platinum. Four or more product categories, 500 homes. Working through a Honeywell dealer, builders receive customized displays built for them in their design studios.
  • “What's happened in the past is that builders have missed out on upgrades,” says Levi Bouwman, sales director for Honeywell's Home Builder National Accounts. “People in the design studios selling carpet, countertops, and tile are not always comfortable selling technology,” he adds.

    SNGLE SOURCE: Honeywell's new Builder Program is backed up by a revamped Web site at www.customer.honeywell.com, which will be a clearinghouse for the full line of Honeywell's residential products.
    SNGLE SOURCE: Honeywell's new Builder Program is backed up by a revamped Web site at www.customer.honeywell.com, which will be a clearinghouse for the full line of Honeywell's residential products.