“I am confident that our members are committed to ensuring proper sales practices in their businesses. To do this they must stay current on all aspects of the laws relating to home sales and must comply with those laws. Through our University of Housing, the NAHB offers various courses that help educate members on this important issue.
“I strongly encourage builders attending the 2005 International Builders' Show to attend the very popular educational programs, “Marketing to Multicultural Home Buyers,” “Marketing to the U.S.–Hispanic Homebuying Market,” and “Best Practices for Providing an Absolutely Incredible Homebuying Experience.” Later in 2005, we will be rolling out a comprehensive Multicultural Sales Protocol course designed by the NAHB's Institute of Residential Marketing and the University of Housing. This course will be taught at local and state HBAs and will focus on helping salespeople to better understand how to communicate with cross-cultural buyers and do business with members of this important market segment.”—Bobby Rayburn, 2004 NAHB president and a home and apartment builder from Jackson, Miss.
Additional courses available from the NAHB and other organizations: