WHY IT WORKED: Strong demand by middle-class Hispanic families who wanted to stay on the south side of town but move to larger homes with more flexible plans.
Independent research based on home sales and feedback to sales counselors in other Obra Homes communities found high demand by south-side residents looking for nearby new homes.
Previously unrecognized buying power of a strong Hispanic middle class has made Mission Creek the builder's best-selling community to date.
More than 90 percent of the homes have been sold to entry-level and first-time, move-up buyers.
Two-story, 2200 Series includes four bedrooms with both master retreat and loft options.
The city of San Antonio has pledged to build a 12-acre park in the community on a plot of land donated by HLH Development.
Project: Mission Creek, San Antonio; Sales started: June 2003; Sales through April 2004: 98; Units planned: 450 (120 released to date); Price: $79,900 to $120,000; Unit size: 1,116 to 2,166 square feet; Builder/Architect: Obra Homes, McAllen, Texas; Developer: HLH Development, Helotes, Texas; Landscape architect: Nita Rogers, Austin, Texas; Interior designer: Interior Vision, Houston