Washington, DC – Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, commercial design and construction industries announces the launch of Hanley Wood’s BrandGen Audience Extension program – a service offering customers the ability to reach audiences outside of Hanley Wood’s portfolio of more than 30 websites - the most comprehensive portfolio of websites in the construction industry.
Hanley Wood’s BrandGen Audience extension utilizes programmatic enabled technology providing an extension to the value and reach of Hanley Wood’s digital audiences on leading websites anywhere on the web. BrandGen is a one-stop digital offering combining the best in-network engagements with broad-based web extensions.
“We continue to focus on creating the best digital engagement opportunities for our customers,” said Peter Goldstone, CEO of Hanley Wood. “This new capability allows our customers to serve ads to their target audience within our Hanley Wood portfolio of sites and outside of our network.”
Advertisers now have the ability to secure scalable programs that target construction audiences while they are consuming relevant business information on Hanley Wood websites and when those same audiences are spending time on other websites. BrandGen offers the best of targeted B2B advertising coupled with programmatic technology and re-targeting capabilities. The combination of BrandGen and Intel - Hanley Wood’s native advertising solution - creates the branding force multiplier that marketers require to drive engagement breadth and depth.
Fueled by the industry’s largest proprietary Construction Industry Database, the Hanley Wood Audience Network is the biggest and only collection of sites to provide unparalleled reach and engagement among construction project specifiers, decision makers and industry thought leaders – delivering over 18 million monthly engagements on sites like Builderonline.com, ARCHITECTmagazine.com, REMODELINGmag.com, The Journal of Light Construction (JLConline.com) and CONCRETEConstruction.net.