WHY IT WORKED: Mountain's Edge, a 3,500-acre master planned community in Southern Nevada, embraces drought-resistant measures and touts itself as “the new Southwest.” Much of the land's desert setting has been preserved. All plants are drought tolerant and provide the aesthetic qualities sophisticated buyers expect.
- Mountain's Edge offers an abundance of housing options—condo, townhome, and single-family—built by 21 home builders.
- When fully developed (by about 2010), the community will house as many as 33,000 people and feature seven schools, a fire station, shopping centers, restaurants, and more than 500 acres of parks, open space, and trail systems.
- The Home Search Café—the community information center—includes a coffee shop. Seating, facing a tot lot where kids can blow off steam, gives buyers extra time to consider their dream purchase. Displays educate buyers on the region's history.
Project: Mountain's Edge, Las Vegas; Sales started: November 2004; Sales through August 2005: 1,764; Units planned: 12,500; Price: $247,950 to $785,990; Unit size: 1,267 to 4,641 square feet; Developer: Focus Property Group, Las Vegas; Builder: Beazer Homes USA (Collina Neighborhood), Atlanta; Architect/Land planner: KTGY Group, Irvine, Calif.; Landscape architect: Moon-Sun Landscapes, Las Vegas