Tesoro--Spanish for "treasure"--is Beazer Homes' hot-selling new California coastal community that's attracting move-up and move-down buyers to San Marcos. The move-downs have flocked to the community with both empty and full nests. "Some buyers are moving down, but they want updated floor plans," says vice president of marketing Sandy Duncan.
Tesoro's Kelsey Residence Two plan offers a dramatic entry turret with an optional courtyard. Buyers love the four- and five-bedroom Kelsey plan coupled with the decidedly California-style Monterey elevations that boast multiple Spanish-style windows. "The interior wall sculpting and drywall cutouts make the home memorable," notes Duncan. "We're really surprised at how positively both buyer profiles responded." Beazer offers three different elevations in Monterey and coastal French designs. The open family room, kitchen, and optional tandem garage are also popular.
Project: The Kelsey Residence Two at Tesoro, San Marcos, Calif.; Sales started: December 1999; Sales through September 2000: 85; Units released through September 2000: 95; Units planned: 152; Price: $297,990 and up; Unit size: 2,231 to 2,441 square feet; Builder: Beazer Homes, San Marcos; Architect: Kaufman & Meeks, Newport Beach, Calif.; Interior merchandiser: Creative Design Consultants, Costa Mesa, Calif.; Landscape architect: Cathcart-Begin Associates, Irvine, Calif.; Ad agency: The Weston Group, Los Angeles Tropical Chateau
Learn more about markets featured in this article: Los Angeles, CA.