Take it outside. That proved to be the key appeal for buyers of the Shelby model at Baxter Village. Located a few miles south of Charlotte, N.C., Baxter Village is a neo-traditional community targeting move-up buyers. Customers responded to the outdoor appeal of the Southern Colonial style porch as well as the home's grand entrance with two-story foyer.

"Buyers in this price range want grandeur but not ostentation," says Kerri Robusto, marketing director at the community's central sales center, which represents Weekley. "People see the home as part of an overall neighborhood concept, and the porch is an extension of the family room."

Aside from porch life, buyers also clamored for the units' advanced home wiring, allowing for easy home office use and expanded cable services. Despite the spacious size, many single professionals also bought the Shelby model; indeed, 42 percent of the target buyers have been singles or families without children. The plan is also popular with empty-nesters because of its first-floor owner's retreat. A detached garage is the answer for buyers who like elevation without a garage door on the facade.

Project Credits Project: The Shelby at Baxter Village, Fort Mill, S.C. Sales started: June 1999 Sales through March 2000: 65 Units released through March 2000: 51 Units planned: 185 Price: $314,990 Unit size: 3,123 square feet and up Builder/Architect: David Weekley Homes, Houston Developer: Clear Springs Development, Fort Mill Interior merchandiser: Kathy Andrews Interiors, Houston Landscape designer: Land Design, Charlotte, N.C. Ad agency: Wray, Ward, Laseter, Charlotte

Learn more about markets featured in this article: Charlotte, NC.