By BUILDER Magazine Staff. Why it worked: Buyers flocked to this project for its unique designs, proximity to a golf course, and attractive pricing.
The project was targeted to first- and second-time, move-up buyers who were escaping from New Jersey's pricey taxes and willing to drive a little farther out to get a bigger house for a better value.
The buyer profile consists of 30 percent first move-up, 55 percent second move-up, and 15 percent move-down.
The community is just outside the gates of a brand-new golf course. The initiation fee is waived for all new-home buyers.
Market research revealed that buyers in this market have high design standards. They wanted side-entry garages, stone faccedil;ades, and usable front porches. The architect and builder obliged.
The best-selling model is the Corinthian, which has a large, open kitchen/family room space and several expansion options.
Project: Riverview Estates, Forks Township, Pa.; Sales started: February 2002; Sales through January 2003: 37; Units planned: 76; Price: $274,990 to $360,990; Unit size: 2,538 to 3,471 square feet; Builder: Segal & Morel, Bridgewater, N.J.; Architect: BSB Architects, West Des Moines, Iowa