Many builders talk of providing in-town housing at an affordable price. Squire Homes has done it. Although downtown Charlotte's boom is still in its infancy, Squire decided to be the first to build in the city. The builder launched a single-family product line for a market it saw as underserved: young families starting out, singles with children, and minority families--all wanting easy access to both downtown and nearby Mountain Island Lake. The answer was to provide simple, classic Southern Colonial houses with enough space so families could grow and singles could have a choice. "This area was once industrial, but we overcame objections with a solid land plan and homes that look like they've belonged to the neighborhood for a long time," says Krista Long, vice president of marketing for the Charlotte-based Squire Homes, a division of Beazer. "You would never know this was once 'geographically undesirable.' "
The best-selling two-story Talcott includes three bedrooms, two-and-a-half baths, and a one-car garage. The plan features a bonus room that can be used as an entertainment zone or home office. Buyers also consider the vaulted ceilings in the owner's suite a hot item. "With the new multi-family starts in the city, offering a detached product proved a great alternative," Long says.
Project: The Talcott At Brookmere, Charlotte, N.C.; Sales started: April 1999; Sales through July 2000: 153; Units released through March 2000: 153; Units planned: 181; Price: $129,900; Unit size: 1,529 square feet; Builder/Developer: Squire Homes, Charlotte; Architect: In-house; Interior merchandiser: Beazer Interior Design, Roswell, Ga.; Landscape designer & Ad agency: In-house