In just one release, Pardee Homes sold out its energy-efficient Carlton Ridge in suburban Los Angeles to first-time buyers and families.

By R.E. Blake Evans

The town of Palmdale, Calif., is a young and vigorous city in the dramatic high desert north of Los Angeles. During the recession of the early '90s, Pardee Homes was among the first to build homes in the area. Since that time, affordable housing has been increasingly hard to find, so Pardee launched Carlton Ridge. Not only did the new community help solve the lack of affordable homes for first-time buyers, it also proved to be a hot seller for the builder.

"The key was to offer affordability on an infill site," says Joyce Mason, director of marketing for Pardee. "We give the buyer spacious master suites and options like an in-kitchen work desk, at first-time buyer prices."

Plans range from approximately 1,952 to 2,549 square feet and include features usually found in move-up houses: walk-in pantries, tandem garages, large master baths, and more. Plan three, one of the three Mediterranean-inspired plans in this 183-unit community, start at $157,990. The homes meet the Energy Star program requirements--the first community to do so in Palmdale--featuring ComfortWise brand low-E squared windows, manually engineered HVAC systems, and third-party certified duct work, a great benefit for energy-conscious Californians. In three weeks, Pardee generated traffic of 823 qualified buyers and sold all 183 homes.

Project credits

Project: Carlton Ridge, Plan three, Palmdale, Calif.; Sales started: September 2000; Sales through July 2001: 183 homes; Units planned: 183; Price: $157,990 and up; Unit size: 2,549 square feet; Builder: Pardee Homes, Los Angeles; Architect: Bassenian/Lagoni, Irvine, Calif.; Interior merchandiser: CDA Express, Newbury Park, Calif.; Landscape designer: Civic Engineering, Van Nuys, Calif.; Ad agency: Allan Zukor Advertising & Design, San Diego