The Colton Housing Group recently conducted a national survey among 3,005 homeowners and renters to better understand how Americans feel about today’s housing market and their aspirations for owning or renting a home in the future. The survey and six focus groups were commissioned by Hanley Wood, LLC, and its two main publications, BUILDER and REMODELING magazines.
The structured questionnaire was sent electronically to a nationwide sample of homeowners and renters during the final week of June 2011. The 70-question survey focused on how owners and renters feel about today’s housing market and problems encountered in the home buying process. Do Americans still view housing as a good investment? Is now a good or bad time to buy or remodel? How do consumers feel about obtaining a mortgage in today’s environment? Is homeownership still important? How do consumers compare owning with renting? Do consumer expectations vary among different age groups and socio-economic segments of the population?
The focus groups were conducted in Fairfax, VA; San Diego, CA; Seattle, WA; Des Moines, IA; Tampa, FL; and Houston, TX. The survey findings in the Summary Report below are based on 1,954 responses from homeowners and 1,051 responses from renters.