FORGET ABOUT THE FALLOUT FROM THE NHL'S SEASON-LONG players' lockout last year. Hockey is alive and well in, of all places, Jacksonville, Fla., where a court specially designed for the sport's roller (instead of skate) version is attracting attention among existing and prospective residents of St. John's Forest, 532-unit master plan. Part of a comprehensive amenities complex, including an extensive pool and playground area, the roller hockey court is an anomaly in the market ... and also the state.
“The land planner had seen one before, but nothing as fully detailed,” says Melinda Back, project manager for Taylor Woodrow Communities, the developer. “It seemed to fit the lifestyle here and suited the trends we'd seen,” most notably pickup games in the neighborhood and the family-oriented theme of the community. Built and finished to USA Hockey rules for in-line rinks at a cost of $150,000, the court includes dasher boards, lights, striping, and player benches—a level of detail that buyers relocating from hockey-mad northern states appreciate and others find memorable. “It sticks out in their minds,” says Back. “We're the community with the hockey court.”
Open since January for use exclusively by residents and guests, the amenity has inspired the formation of neighborhood leagues and is scheduled for open play times and reserved skate parties. A full-time amenities director gate-keeps its use.
CAMPAIGN DETAILS Program: Roller hockey court at St. John's Forest, Jacksonville, Fla.; Cost: $150,000; Developer: Taylor Woodrow Communities (Jacksonville division), Bradenton, Fla.; Land planner: Ervin, Lovett & Miller, Jacksonville; Court contractor: W.R. Pitts, Jacksonville; Advertising agency: Lewis Communications, Mobile, Ala.; Public relations agency: Clockwork Marketing Services, Jacksonville
Learn more about markets featured in this article: Orlando, FL.