Curt Walton prepares a DJI S900 drone to shoot aerial video of a $12.5 million home for sale in Alamo, Calif., on Friday, Feb. 26, 2016. The use of video from drones as a marketing tool to help sell multi-million dollar homes is rapidly expanding even as the FAA formulates the use of drones for commercial use. (Gary Reyes/Bay Area News Group)
Gary Reyes Curt Walton prepares a DJI S900 drone to shoot aerial video of a $12.5 million home for sale in Alamo, Calif., on Friday, Feb. 26, 2016. The use of video from drones as a marketing tool to help sell multi-million dollar homes is rapidly expanding even as the FAA formulates the use of drones for commercial use. (Gary Reyes/Bay Area News Group)

San Jose Mercury News reporter Richard Scheinin details how real estate sellers are using drones to get a leg up on the competition.

Drone photography is growing fast in the real estate industry, fueling a new form of digital advertising for agents and sellers. And while the trend is national, the tech-obsessed Bay Area may well be its ground zero as agents try to stand out from the competition in a famously hot market, he writes.

Home videos have long been a part of the real estate business, but drones are revolutionizing the genre with their eye-in-the-sky perspective, according to Scheinin.

Read about the latest ways agents and sellers are using drones. It's about more than just getting some nice photos.

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