San Jose Mercury News reporter Richard Scheinin details how real estate sellers are using drones to get a leg up on the competition.
Drone photography is growing fast in the real estate industry, fueling a new form of digital advertising for agents and sellers. And while the trend is national, the tech-obsessed Bay Area may well be its ground zero as agents try to stand out from the competition in a famously hot market, he writes.
Home videos have long been a part of the real estate business, but drones are revolutionizing the genre with their eye-in-the-sky perspective, according to Scheinin.
Read about the latest ways agents and sellers are using drones. It's about more than just getting some nice photos.