Why It Worked: This site, the former Brighton Beach Baths, was ripe for urban renewal. But Muss Development had to do its homework to find out what would sell in an area that had no direct comparables (the housing stock was 40 to 60 years old). A resort-style series of mid-rise buildings with gabled roofs and balconies met waterfront zoning regulations and appealed to the large, second-generation Russian community that was looking to move up but stay close to friends and family.
Project: Oceana Condominium and Club, Brighton Beach, N.Y.; Sales started: December 1999; Sales through November 2004: 725; Units planned: 850; Price: $500,000 to $2.5 million; Unit size: 1,000 to 2,766 square feet; Builder: Bright Construction, Brooklyn, N.Y.; Developer: Muss Development Co., Forest Hills, N.Y.; Architect: SB Architects, San Francisco; Landscape architect: Moss Gilday Group, Red Bank, N.J.; Interior designer: Alexis Ryan & Associates, Huntington, N.Y.
Learn more about markets featured in this article: New York, NY.