CONTINUING TO RECOGNIZE THE INFLUENCE of culture and heritage in their architecture, builders have started to incorporate elements targeted toward America's rapidly growing Hispanic market segment. But according to Homes of Color magazine, there are design nuances that can be captured to specifically appeal to the black buyer segment as well. It's a segment that shouldn't be overlooked: Between 1993 and 2002, Fannie Mae's overall mortgage financing for black families increased by 323 percent while the number of black households they served jumped 220 percent.
In Homes of Color, New York City-based Jack Travis—who was recently named Fellow by the American Institute of Architects—discusses the impact of black architecture. Emphasizing that “black architecture exists in plain view of us all,” he explains the significance of cultural specifics in design—the influences of color, pattern, texture, and sound—and how those differ from mainstream home design. Travis strives for a black cultural expression—a “black aesthetic”—at the core of his work.
Homes of Color is the first nationwide shelter publication dedicated to showcasing the living styles of black Americans. In addition, the publication highlights the work of prominent black architects, designers, artists, gardeners, developers, and preservationists. For more information, visit www.hocmag.net.