Marketing & Sales

Schumacher Homes Starts "Home Builder Spotlight" Segment with Local Station
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Schumacher Homes Starts "Home Builder Spotlight" Segment with Local Station

The Ohio-based builder is offering up tips to building customers' dream homes on a... More

Tags: Design
Mr. Bergér Makes a Checklist
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Mr. Bergér Makes a Checklist

Here's a guide to what home builder marketing departments need to do to maximize... More

Tags: Marketing
Lessons Learned from the Oscars Screw-Up
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Lessons Learned from the Oscars Screw-Up

The recent Best Picture blunder is a good lesson in reputation recovery for other... More

Tags: Marketing
A Few Tips for First Time Buyers This Spring Selling Season
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A Few Tips for First Time Buyers This Spring Selling Season

These first-time buyer tips will help builders tune in their marketing skills. More

Tags: Sales
Aerial Photography Made Simple
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Aerial Photography Made Simple

A new all-in-one tool facilitates drone-based 3D modeling for real estate and... More

Tags: Marketing
This Website Allows You to Rate Your Customers
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This Website Allows You to Rate Your Customers

Consider it the opposite of Angie's List: A site where builders provide the... More

Tags: Marketing
Gen X Marks the Spot
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Gen X Marks the Spot

The typical new-home buyer is a Gen Xer, not a boomer or millennial. More

LGI's Closings Fall Slightly
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LGI's Closings Fall Slightly

Still, CEO Eric Lipar expects the number to hit 4,700 in 2017. More

Frank Talk: Question Your Site's Usefulness
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Frank Talk: Question Your Site's Usefulness

Is your website outdated and not giving home buyers what they want? Now is the... More

Tags: Marketing
Mining Key Home Buyer Insight with a Strategic Approach to Psychographics
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Mining Key Home Buyer Insight with a Strategic Approach to Psychographics

MBK Homes uses a direct approach to learning as much as it can about local buyers. More

Tags: Marketing
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