Marketing & Sales

Selling Across Cultures
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Selling Across Cultures

In today’s multicultural world, builders must learn how to welcome and sell to... More

How the 50+ Buyer Shops for Homes Online
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How the 50+ Buyer Shops for Homes Online

The 50+ buyer looks for homes online differently than their younger peers. Here... More

Buying a Home Means Falling In Love With a Vision of the Future
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Buying a Home Means Falling In Love With a Vision of the Future

Buying a home isn't a rational decision. It's an emotional one that requires... More

Tags: Business, Sales
Nest Finds Success Marketing to Men
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Nest Finds Success Marketing to Men

The company knows that male homeowners see themselves as their family’s protector. More

Tags: Marketing
Manhattan Sees Record-Breaking Home Sales in 2016
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Manhattan Sees Record-Breaking Home Sales in 2016

The Manhattan real estate market reached new heights once again in 2016, but signs... More

Gen Z Consumers Lead in Webrooming
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Gen Z Consumers Lead in Webrooming

Nearly half of young buyers have researched an item on a mobile device and then... More

Texas Builder Set to Give Away $100,000
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Texas Builder Set to Give Away $100,000

The Gridiron Giveaway promotion is open to visitors of Johnson Development model... More

What Millennial Home Buyers Want
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What Millennial Home Buyers Want

A new study asked young buyers to spend play money to upgrade the “average... More

Tags: Sales
How to Use Instagram to Sell Products
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How to Use Instagram to Sell Products

Instagram has rolled out a game-changer for businesses: brands can now sell... More

IBS Preview: Catering to the 55+ Crowd
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IBS Preview: Catering to the 55+ Crowd

From NEXTadventure Home tours to multiple education sessions, IBS attendees will... More

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