Woodside Homes, the Salt Lake City private builder, on Wednesday announced it appointed Alan Gresham, formerly a vp with private Texas builder Highland Homes, to serve as president of its Texas Division, based in San Antonio.

Gresham will be charged with growing the division across Texas from its base, which now consists of seven communities in the San Antonio market. He had been with Highland Homes for 17 years.

"We are very pleased to have Alan sharing his perspective and talents with Woodside Homes, as we move forward, building a new homebuilding model that will help us align our vision and the inherent strength in our team," said Joel Shine, Woodside CEO.

"We're most fortunate that San Antonio can lay claim to a supportive economic climate overall," said Gresham. "And that there are still ideal locations -- if you know how to identify them -- available for the right kind of real estate."

He added, "San Antonio has a very price sensitive market. We know we build homes that meet buyers' needs for value and style. Today, we are developing a broader array of distinct design choices that will enhance the value level we offer at each new home community. "Our intent is to provide an authentic sense of luxury in every home, offering lasting value to every buyer, literally demonstrating how our homes and communities are 'better by design.'"

Woodside the brand emerged from bankruptcy in January, 2010. The bankruptcy wiped out shareholders and the company's top management. Shine, who had been a consultant on the bankruptcy, became CEO at that time. He had formerly been with American Beauty Homes and CityView.

Learn more about markets featured in this article: Salt Lake City, UT.