Fla.-based WCI appointed company president Jerry Starkey as new CEO. Starkey, who has been with WCI and its predecessor company for 17 years, will retain his current position as president and continue to serve as director on the company's board of directors. At the same time, Al Hoffman Jr. is retiring from the company, although he recently was elected as chairman of the board.

In the culmination of a reshuffling of the company's executive management team, Hearthstone, the nation's largest institutional investor in residential development projects, announced the promotion of Mark Porath and Tracy Carver from senior vice presidents to executive vice presidents. Hearthstone co-founder Porath will continue his financial reporting and investor relations duties as the company's CFO. Carver will maintain his duties as general counsel, managing the negotiation and documentation processes for Hearthstone's multi-billion dollar investments.

In more finance news, Texas-based Choice Homes recently named three-year company veteran Steve Garza as both vice president and CFO. The company also appointed Betty Floyd as treasurer. Floyd has 11 years of experience in the company, most recently holding the position of director of financial administration.

Ryland Homes is increasing its talent pool through the addition of two new assistant home builders in the Jacksonville, Fla., region. Eric Miller will be based at Doctors Inlet Reserve in Clay County while Ben Keller will work at Biscayne Bay town homes in north Jacksonville.