Silicon Valley has brought us Google, Facebook, Netflix, and iPhones, but some business are trying to change the location of the famed land of tech start ups and innovation. Fast Company writer Elizabeth Segran says that retail store Target and Techstars, a mentorship-driven startup accelerator, are partnering at Target's headquarters in Minneapolis, Minnesota, for a 12-week mentorship program with some of the nation's newest and growing startups that focus on products for the retail industry.
Seems like something that would be best suited for Silicon Valley, but the developers of the program believe otherwise. For this program specifically, Minnnesota is a great place to connect small start up companies with big time corporations, such as General Mills, Cargill, Mayo Clinic, United Health Group, Target, and Best Buy, among others.
West Stringfellow, who came up with the idea of the Techstars Target partnership, points out that with the skyrocketing rents in San Francisco and New York, many young entrepreneurs are looking for an alternative place to start their companies. Minneapolis happens to be nicely situated between the two cities, making it a good possibility, but to attract entrepreneurs, it would need to have a thriving business community. He believes that Techstars could play a role in transforming the city into a new tech hub.