Mary Lou Denny: Educating The Trade

How to Begin Marketing Your Company Through LinkedIn

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There are over 3,900 LinkedIn pages associated with builders and the building industry. Are you part of that group?

It's very easy to join LinkedIn, but not quite as simple to fully leverage its marketing power. Embrace these strategies to begin marketing your company through LinkedIn.

Create a company profile that gets noticed. Complete your company's profile, making it easier to find by adding keywords in the summary, specialties, and experience fields.

Talk up your company page. When you take part in discussions via LinkedIn, direct other participants to your company profile.  Post the profile's URL on your website, business cards, blogs, and anywhere else it will be seen.

Link your blog. Use WordPress or BlogLink applications to connect your blog to your personal and company LinkedIn pages. You can even link product demos or how-to presentations to LinkedIn pages via SlideShare. Such steps can help build your brand by delivering additional traffic to your website.

Answer questions on LinkedIn. LinkedIn affords you the chance to respond to questions related to your industry that are posted on the site. In your answers, offer links to articles or blogs on your website, solidifying your expert reputation.    

These steps are just a fraction of the ways LinkedIn can help you market your company and learn successful business tips. We strongly encourage making use of all of these steps. 

Here's the link to the Builder magazine LinkedIn group:    


Comments (1 Total)

  • Posted by: williamsjoe | Time: 2:51 AM Tuesday, June 25, 2013

    Thanks!Its more useful to know about linked in in Doing a marketting

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About the Blogger

Mary Lou Denny

thumbnail image Mary Lou Denny, co-founder and executive vice president, heads the public relation division of Walt Denny Inc., an advertising and public relations agency in Hinsdale, Illinois. She and her husband Walt, started the agency twenty years ago based on the credo to provide creative marketing solutions, combined with a high value on personal relationships and accountability.