Modern Marketing

The Chick-fil-A Controversy

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We all know that the CEO of Chick-fil-A  has received major backlash over comments he made to the Baptist Press about his views on same-sex marriage. We know, because it seems to be all anyone can talk about on social media. Its amazing how many people are voicing their opinions on both sides of this debate and the rallies of people who have joined together for either the "Chick-fil-A Appreciation Day" or the outright boycott of anything and everything related to Chick-fil-A.

So what can we learn from this (other than which side of the debate your friends fall on)? ?

Social media spreads information QUICKLY and its not just the positive experiences that go viral.

How are YOU representing your company both online and in person? Definitely something to think about this week.


Comments (7 Total)

  • Posted by: Anonymous | Time: 12:48 PM Saturday, September 29, 2012

    Guess what? Mr. Cathy stood up for a short time and then caved in to the "mighty dollar" just like every other business. Disappointing, but no real surprise. This is the "rule" in America. Look at Romney, historically a true moderate, who caved in to the Tea Party and became a conservative in order to get the Republican nomination. In this case Romney and the Republican party will probably not be successful.

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  • Posted by: melkman | Time: 1:53 PM Tuesday, August 21, 2012

    "What we can learn: How get that many paying customers lined up to buy houses!" Good point.. maybe a little edge or controversy is good. One of my favorite campaigns is to target new vs. used homes. The visual is a used toothbrush. Its aggressive but to the point and definitely stands out from the crowd. I can tell you one thing.. I never knew the name of the ceo of chick-fil-a before all this and I sure do now.

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  • Posted by: | Time: 8:11 AM Tuesday, August 21, 2012

    I totally support Mr. Cathy and anyone else who calmly, without anger or judgment expresess their beliefs. When we spend our time among ourselves comparing ourselves to ourselves, we are using the wrong standard of measurement, ourselves.

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  • Posted by: Anonymous | Time: 9:50 PM Thursday, August 09, 2012

    Ms. Elkman: We can learn that standing up for what you believe is the right thing to do. It inspired many of us to support him...and the truth. Social media spreads "stuff" quickly. Unfortunately it isn't always the truth and it doesn't turn the world. Time to back away from our dependence on social media...90% of which is a waste of time.

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  • Posted by: Anonymous | Time: 8:50 PM Thursday, August 09, 2012

    I wouldn't call standing up for what you believe, and then being supported as " backlash". Mr. Cathy did what few of our national leaders are willing to do; stand up for morality.

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  • Posted by: Anonymous | Time: 8:08 PM Thursday, August 09, 2012

    It's refreshing to see someone standing up for what they believe.....look at the response! They had their best sales day ever, and I don't think any boycott could ever reverse that one day of overwhelming support.

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  • Posted by: Anonymous | Time: 6:22 PM Thursday, August 09, 2012

    What we can learn: How get that many paying customers lined up to buy houses!

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About the Blogger

Mollie Elkman

thumbnail image Mollie is President of Group Two Advertising, one of the largest homebuilder marketing and advertising agencies in the United States. Mollie¹s blog initiates thought provoking conversations within the building industry. She focuses on new and controversial trends in the increasingly Internet savvy world we live in.