All posts by melkman

April 03, 2013

Builder to Builder

How many times a year do you sit down with a group of 20 other builders or remodelers to share industry insights? If your answer is less than 2.. Then you are not taking advantage of one of the NAHB's best kept secrets. Read more...

 
 
March 12, 2013

Get Real

Last night I I caught myself questioning something I wanted to post to my facebook page. It was a post for a cause that I feel is worthy, but I questioned it because I have so many people that are connected to me through the industry. Of course I only questioned it for a minute and then posted, but it really made me think about the many building industry professionals that use social media and the message they are putting out there. Read more...

 
 
March 08, 2013

A picture is worth…

Facebook announced yesterday that they are rolling out the most significant changes to the news feed since 2006. After reading through the revisions, there are a few things that the Building Industry needs to be ready for. Make note… Your images and videos are now even MORE important. Read more...

 
 
February 26, 2013

2 Steps to Great Marketing

The biggest mistake I see with the marketing in our industry is that people overcomplicate their marketing. Today, I want to simplify. Read more...

 
 
January 29, 2013

Builder Brag: Wayne Homes knows it's still about building relationships

Building industry professionals often times use social platforms to push product. It seems natural right? Well, while showing your product is great, social media allows all of us in the building industry to show more about who we are than the products we offer. Read more...

 
 

About the Blogger

Mollie Elkman

thumbnail image Mollie is President of Group Two Advertising, one of the largest homebuilder marketing and advertising agencies in the United States. Mollie¹s blog initiates thought provoking conversations within the building industry. She focuses on new and controversial trends in the increasingly Internet savvy world we live in.