July 28, 2010
Amazon launched a new integration with Facebook yesterday which allows users who link their accounts to receive purchase suggestions based on their Facebook interests, see gift recommendations for friends with upcoming birthdays, and browse items popular among your social network.
The integration pulls data about movie, music, and book preferences from you and your friends’ profiles and uses Amazon’s recommendation to suggest similar products.
Read more...
July 15, 2010
So many people are overcomplicating social media.
My goal is to simplify it and make it easy to understand for anyone with a basic knowledge of computers.
If you are reading this blog you already understand the internet and social media more than the average person in the building industry… you probably know someone who could use a little help though.
I am now offering a free pamphlet on social media. Just email me and I will send it out to you today! Melkman@grouptwo.com
Read more...
July 06, 2010
In the world of facebook, it is impossible to stop an angry customer from "venting" on your wall. For most of us its our natural reaction to delete the post right away. My suggestion however is to respond to the post and let the world know 1. That you are listening and 2. That you are taking steps to improve regularly.
Now sometimes there is just nothing positive that can be learned from a negative comment. For example...
Read more...
July 01, 2010
Reality TV has become a very common "guilty pleasure" for people around the Country. Builders can use the same concept of viral videos to showcase product online and on your websites. Whether your video approach is "meet the builder, a tour of a new model, or customer testimonials...posting videos online just got a lot easier.
Youtube has launched a new editing feature on their website! This means that without downloading any video software you can now...
Read more...
June 30, 2010
So you have 900 fans? Great. So what? Unless you are doing something to get those fans to step out from behind their computer screen and take a trip to your sales office or website, you are wasting your time.
Your social media strategy needs to include an incentive that generates action. Don't just post content for the sake of posting. Make sure your content is relevant. Don't forget the ultimate goal... To sell homes!
Read more...