Modern Marketing

July 30, 2013

Social Media Strategy

The best marketing programs are thought out and have a clear strategy. This applies to social media marketing as well. Start with clear goals. We all know the ultimate goal… to increase sales and profits. Think more immediate… what needs to happen in order to get there? Read more...

 
 
June 18, 2013

Superior Sales Management In and Upswinging Market

I must say, "You can get sales without traffic” at least 50 times a day. Its true and it's a fact. Working with companies to find that one message that differentiates them from everyone else, and most importantly motivates consumers to pick up the phone, visit your website, or head over to the sales center is the reason I love what I do. So now you have real prospects. What next? Read more...

 
 
April 03, 2013

Builder to Builder

How many times a year do you sit down with a group of 20 other builders or remodelers to share industry insights? If your answer is less than 2.. Then you are not taking advantage of one of the NAHB's best kept secrets. Read more...

 
 
March 12, 2013

Get Real

Last night I I caught myself questioning something I wanted to post to my facebook page. It was a post for a cause that I feel is worthy, but I questioned it because I have so many people that are connected to me through the industry. Of course I only questioned it for a minute and then posted, but it really made me think about the many building industry professionals that use social media and the message they are putting out there. Read more...

 
 
March 08, 2013

A picture is worth…

Facebook announced yesterday that they are rolling out the most significant changes to the news feed since 2006. After reading through the revisions, there are a few things that the Building Industry needs to be ready for. Make note… Your images and videos are now even MORE important. Read more...

 
 

About the Blogger

Mollie Elkman

thumbnail image Mollie is President of Group Two Advertising, one of the largest homebuilder marketing and advertising agencies in the United States. Mollie¹s blog initiates thought provoking conversations within the building industry. She focuses on new and controversial trends in the increasingly Internet savvy world we live in.