April 16, 2013
Let’s face it; operating a design studio is not cheap. But it is a smart investment, both financially and from a customer satisfaction standpoint. There are truly dozens of actions which can increase the profitability of your design studio. Here are some you can start implementing today.
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February 26, 2013
This year is going to be overflowing with some temporary opportunities for getting out in front of the pack, and some builder in your market is going to take advantage of them. It might as well be you.
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December 17, 2012
As builders, we strive for a model home filled with potential buyers' “oohing” and “aahing” over what they see, because we know that emotional connection is the first step toward a purchase decision. Follow these strategy guidelines as a checklist to determine which products to specify (showcase) in your model homes.
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October 25, 2012
Are all your buyers indecisive, penny-pinching liars who work 80 hours per week and live 2 hours away? Well, maybe some buyers are, but come on, is it always your buyers’ fault when things go wrong in the design center? Until the end of this month, I’m offering you a truly free, information packed video on how to get out of your own way and avoid many typical builder mistakes and omissions that result in loss of options revenue, and which create unsatisfied buyers.
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September 20, 2012
I had a nightmare the other night. It started with a new-home sales consultant and a husband and wife smiling and shaking hands as the buyers finished signing their purchase agreement for their brand new home, and then the buyers asked: "What’s our next step?"
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