Think Like A Consumer, Act Like A Retailer

April 16, 2013

Creating the Ultimate Design Studio

Let’s face it; operating a design studio is not cheap. But it is a smart investment, both financially and from a customer satisfaction standpoint. There are truly dozens of actions which can increase the profitability of your design studio. Here are some you can start implementing today. Read more...

February 26, 2013

Set Yourself Up for Success

This year is going to be overflowing with some temporary opportunities for getting out in front of the pack, and some builder in your market is going to take advantage of them. It might as well be you. Read more...

December 17, 2012

Are you taking a strategic approach to showcasing and demonstrating products in model homes?

As builders, we strive for a model home filled with potential buyers' “oohing” and “aahing” over what they see, because we know that emotional connection is the first step toward a purchase decision. Follow these strategy guidelines as a checklist to determine which products to specify (showcase) in your model homes. Read more...

October 25, 2012

Self-Inflicted Pain

Are all your buyers indecisive, penny-pinching liars who work 80 hours per week and live 2 hours away? Well, maybe some buyers are, but come on, is it always your buyers’ fault when things go wrong in the design center? Until the end of this month, I’m offering you a truly free, information packed video on how to get out of your own way and avoid many typical builder mistakes and omissions that result in loss of options revenue, and which create unsatisfied buyers. Read more...

September 20, 2012

Wake Me Up From This Nightmare

I had a nightmare the other night. It started with a new-home sales consultant and a husband and wife smiling and shaking hands as the buyers finished signing their purchase agreement for their brand new home, and then the buyers asked: "What’s our next step?" Read more...


About the Blogger

Jane Meagher

thumbnail image Jane Meagher is President of Success Strategies, the nation’s premiere design studio strategy, training, and consulting company, and the creator of many national award-winning design studios. Jane shares insights from working with leading builders in over 30 states and Canada, through extensive studies of consumer shopping behavior and retail-based on-site presentation, and from over 20 years experience in new home sales and marketing. Regardless of whether you have a true design studio, or how much energy you’ve previously focused on the new home personalization experience, Jane’s think-outside-the-box concepts will resonate throughout all of your sales and marketing efforts and encourage you to Think Like A Consumer and Act Like A Retailer.