July 30, 2009

Builder-centric vs. Buyer-centric: Which Reflects Your Business Philosophy? And Would Your Buyers Agree? (Part 3 of 3)

You’ve probably worked hard to create a superb process for bringing your buyers through a framed or rocked home to show them the quality of construction and teach them about your building methods, answer their construction questions, and use the experience to build trust and relationships. Awesome. That is what you SHOULD be doing. Read more...

 
 
July 28, 2009

Builder-centric vs. Buyer-centric: Which Reflects Your Business Philosophy? And Would Your Buyers Agree? Part 2 of 3

So, did you think about the question I posed at the end of my last blog? “Does your current options strategy reflect a builder-centric or buyer-centric position? And do your buyers agree?” Read more...

 
 
July 23, 2009

Builder-centric vs. Buyer-centric: Which Reflects Your Business Philosophy? And Would Your Buyers Agree? Part 1 of 3

In my last post, I identified a half dozen or so major global trend and forecasting experts who each identified the concept of “personalization”, as a key trend in today’s world. After reading that post, does anyone out there still believe that homebuyers just happen to be the exceptions to all these rules? That the homebuying experience isn’t affected by MAJOR GLOBAL societal and cultural trends? Read more...

 
 
July 15, 2009

Personalization/Mass Customization/Individualization…it’s undeniably a massive Global Societal Trend

It’s called by a lot of different names, but everyone continues to talk about the societal, consumer and cultural trend toward individuality and how to capitalize from it. One size no longer fits all, and even something as large as a national economic and housing crisis is not going to derail this undeniable trend which continues to shape our daily lives, the products we buy, how we perceive and define ourselves and others, and how we communicate our own personal brand. Read more...

 
 
July 14, 2009

Quality of Construction is no longer a differentiating factor.

Hold on, hold on, I didn’t say it wasn’t important. I didn’t say it wasn’t essential for leading builders to build a quality home. I didn’t say homebuyers don’t care about quality. What I DID say is that your construction quality is likely no longer a compelling reason why your homebuyers decide to purchase homes from you. It is the baseline expectation of every valid prospective homebuyer today. It is the cost of entry to get in the game. It is rarely the key decision-making factor which will tip the scales in your favor. Every builder claims “We build a quality home.” Yada. Yada. Yada. Read more...

 
 

About the Blogger

Jane Meagher

thumbnail image Jane Meagher is President of Success Strategies, the nation’s premiere design studio strategy, training, and consulting company, and the creator of many national award-winning design studios. Jane shares insights from working with leading builders in over 30 states and Canada, through extensive studies of consumer shopping behavior and retail-based on-site presentation, and from over 20 years experience in new home sales and marketing. Regardless of whether you have a true design studio, or how much energy you’ve previously focused on the new home personalization experience, Jane’s think-outside-the-box concepts will resonate throughout all of your sales and marketing efforts and encourage you to Think Like A Consumer and Act Like A Retailer.