June 08, 2009

What We Can Learn From Retailers

By the end of the 1970’s, more than 70% of the merchandise in a large department store was identical with that of any other department store. The shopping experience had become commoditized much like the home-buying experience today. In response, consumers have grown increasingly concerned with individualism. There is a growing demand for uniqueness, differentiation, and mass customization on every level, which in turn demands greater diversity and creativity in design. Read more...

 
 
May 12, 2009

The Erosion of Trust

We are living in time known as the Liminal Moment, an “in-between” period of precarious balance. Our society is experiencing an era of great confusion and uncertainty where old ways of doing things no longer apply and new ones have not yet been established. The economic environment has been dramatically altered. Cultural and technological change continues to accelerate at a pace that is difficult, if not impossible, to keep up with. We have become fearful about our futures. At the core of our fear is a lack of trust. Read more...

 
 
December 18, 2008

Confidence

A year ago I had 38 employees and 2 offices. Today I have 3 employees in a drastically reduced office scenario. Fortunately, I still have a number of clients and friends that know my value. However, my confidence, like everyone's, has been shaken. So what do we do now? Read more...

 
 
July 03, 2008

Lead Generation

Every builder has sales goals, but it’s surprising how few builders have a comprehensive lead generation strategy for achieving those goals. Before reading any further, ask yourself a few questions: How many people on your sales and marketing team know what your lead generation strategy is for achieving sales goals? If so, is it in a written form? How many people have a copy or know where to find it? And perhaps most importantly, how does your plan measure success? Read more...

 
 
July 01, 2008

Back to Basics

I’ve had the privilege to speak about branding and marketing at numerous NAHB and ULI conferences. Whenever I speak, I always stick to the basics. I work hard at giving my audiences the fundamentals because that’s all there really is. Several people have suggested the need for advanced training for experienced real estate marketing professionals, but in my opinion there aren’t many advanced marketing concepts or tools beyond the basics. What counts is how well you know how to use them. So I’d like to devote the first few contributions to this Blog to discussing the basics. What are they and how do you use them? Let’s start with some basic principles of branding. Read more...

 
 

About the Blogger

David Miles

thumbnail image David Miles created Miles Advertising 22 years ago in Denver, Colorado. During that time, the agency has represented organizations in industries as diverse as high technology, education, and real estate. His new company, Miles Strategic DNA, integrates business strategy with brand strategy through the use of a proprietary decision-making code. Miles’ career spans more than three decades, during which he has served as president of two full service advertising agencies, and his own design firm. Miles has won numerous local, national, and international creative awards, including 81 Gold and more than 300 Silver Nationals from the NAHB.