<?xml version="1.0" encoding="us-ascii"?><rss version="2.0"><channel><title>Mary Lou Denny: Educating The Trade's latest posts</title><link>http://www.builderonline.com/blogs/PostsRss.aspx?BlogId=mldennyblog</link><lastBuildDate>Tue, 21 May 2013 08:25:07 GMT</lastBuildDate><pubDate>Mon, 22 Apr 2013 16:32:00 GMT</pubDate><item><title>Using Social Media to Promote Real and Virtual Special Events</title><description><![CDATA[Whether real-world or virtual, special events can do wonders to promote your company. They help you capture new customers, retain existing clients, and assist in building your brand. And here&#39;s the great news: the arrival of social media delivers outstanding new ways to promote these events. ]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108628</link><pubDate>Mon, 22 Apr 2013 16:32:00 GMT</pubDate><author>mldenny</author></item><item><title>Melding Social Media with CRM to Forge Customer Relationships</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108592</link><pubDate>Thu, 04 Apr 2013 10:22:00 GMT</pubDate><author>mldenny</author></item><item><title>Does Your Website Reflect Your Brand?s Personality?</title><description><![CDATA[Here are a few ideas to make sure your site is a sales and marketing workhorse and a powerful extension of your brand.]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108544</link><pubDate>Wed, 20 Mar 2013 12:55:00 GMT</pubDate><author>mldenny</author></item><item><title>Top Twitter Tips and Tricks </title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108507</link><pubDate>Thu, 07 Mar 2013 12:27:00 GMT</pubDate><author>mldenny</author></item><item><title>How to Begin Marketing Your Company Through LinkedIn</title><description><![CDATA[It&#39;s very easy to join LinkedIn, but not quite as simple to fully leverage its marketing power. Embrace these strategies to begin marketing your company through LinkedIn. ]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108479</link><pubDate>Thu, 21 Feb 2013 09:39:00 GMT</pubDate><author>mldenny</author></item><item><title>How to Use LinkedIn to Market Your Company</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108465</link><pubDate>Wed, 06 Feb 2013 10:16:00 GMT</pubDate><author>mldenny</author></item><item><title>Integrated Marketing Communication Boosts Marketing Cost-effectiveness</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108436</link><pubDate>Thu, 17 Jan 2013 13:23:00 GMT</pubDate><author>mldenny</author></item><item><title>Five Tips for e-Newsletter Success </title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108425</link><pubDate>Fri, 11 Jan 2013 15:30:00 GMT</pubDate><author>mldenny</author></item><item><title>Measuring Social Media: Tactics That Are Gathering Momentum</title><description><![CDATA[Arguably, one of the most-discussed topics among marketers over the last few years has been social media?in particular, how to quantify or otherwise measure the investment in blogging or participation on sites like Facebook, Twitter, LinkedIn and the new Google+.  Measurement, it seems, has been a sticking point for many who hesitate to delve into social media. However, as Bob Dylan famously sang, the times they are a-changin?.]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108397</link><pubDate>Thu, 20 Dec 2012 17:31:00 GMT</pubDate><author>mldenny</author></item><item><title>Using Twitter as a Valuable Customer Service Tool</title><description><![CDATA[Today?s customers are increasingly comfortable in the digital world. For that reason, most don?t think twice about using Twitter to tweet their views, both pro and con, about products and services. For savvy companies, that makes the use of Twitter a powerful tool for enhancing customer service.]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108391</link><pubDate>Fri, 14 Dec 2012 11:35:00 GMT</pubDate><author>mldenny</author></item><item><title>Defusing Social Media Negativity Can Polish Your Positive Image</title><description><![CDATA[Social media can be a two-sided coin. It can provide a way for customers to throw bouquets, but also gives them ample opportunity to hurl brickbats. The latter would seem a genuine threat to business reputations, but it doesn&#39;t have to be. Companies adept at using social media know effective handling of negative feedback can burnish an already gleaming company image. ]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108347</link><pubDate>Mon, 19 Nov 2012 15:56:00 GMT</pubDate><author>mldenny</author></item><item><title>How Using Angie?s List Can Benefit Contractors</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108330</link><pubDate>Tue, 06 Nov 2012 10:05:00 GMT</pubDate><author>mldenny</author></item><item><title>Tips for Using iPads, Tablets Effectively</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108309</link><pubDate>Mon, 29 Oct 2012 16:20:00 GMT</pubDate><author>mldenny</author></item><item><title>How iPads and Tablets are Changing the Face of Sales and Marketing</title><description><![CDATA[How important have iPads and tablet devices become to sales and marketing professionals in home products and many other industries? The answer is very important, according to a recent survey of business professionals.]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108278</link><pubDate>Wed, 17 Oct 2012 15:18:00 GMT</pubDate><author>mldenny</author></item><item><title>Good Ink: How to Capture Editorial Recognition Via Internet PR</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108247</link><pubDate>Thu, 20 Sep 2012 17:22:00 GMT</pubDate><author>mldenny</author></item><item><title>Taking the Pulse: Tips for Effective Online Surveys</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108169</link><pubDate>Thu, 06 Sep 2012 12:24:00 GMT</pubDate><author>mldenny</author></item><item><title>Getting (More) Social: Exploring the New Google+</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108142</link><pubDate>Fri, 24 Aug 2012 15:10:00 GMT</pubDate><author>mldenny</author></item><item><title>Lights, Camera, Action: Using Videos to Build Your Brand and Customer Base</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108112</link><pubDate>Wed, 08 Aug 2012 12:14:00 GMT</pubDate><author>mldenny</author></item><item><title>Deal of the Day Services: Are They Good or Bad Deals for You?</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=108048</link><pubDate>Mon, 25 Jun 2012 17:25:00 GMT</pubDate><author>mldenny</author></item><item><title>Flourishing on Facebook: Tips for Effective Company Fan Pages</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=107938</link><pubDate>Fri, 18 May 2012 15:11:00 GMT</pubDate><author>mldenny</author></item><item><title>The Next Big Thing: Connecting With Customers Through Pinterest</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=107819</link><pubDate>Wed, 18 Apr 2012 16:35:00 GMT</pubDate><author>mldenny</author></item><item><title>"App"reciating the Value of Mobile Opportunities</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=107551</link><pubDate>Thu, 01 Mar 2012 17:06:00 GMT</pubDate><author>mldenny</author></item><item><title>Builders, Start Your Engines!</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=107438</link><pubDate>Tue, 07 Feb 2012 15:37:00 GMT</pubDate><author>mldenny</author></item><item><title>Why Companies "Like" Facebook as an Ad Platform</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=107331</link><pubDate>Thu, 12 Jan 2012 09:41:00 GMT</pubDate><author>mldenny</author></item><item><title>Organic Publicity</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=107248</link><pubDate>Tue, 13 Dec 2011 14:57:00 GMT</pubDate><author>mldenny</author></item><item><title>Debunking the Myth that any Publicity is Good Publicity</title><description><![CDATA[]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=107126</link><pubDate>Wed, 07 Dec 2011 16:18:00 GMT</pubDate><author>mldenny</author></item><item><title>Let Your Event Have an Online Social Life</title><description><![CDATA[Hosting events as a company has changed drastically since the introduction of social media. A multitude of social media tools now allow you to enhance your event from inception to implementation. Incorporating a social media strategy when hosting events can help spread the word to increase participants and even create an interactive experience during and after the event.

]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=106720</link><pubDate>Mon, 14 Nov 2011 15:49:00 GMT</pubDate><author>mldenny</author></item><item><title>Why Social Media Followers and Fans 'Like' You</title><description><![CDATA[Social media users are &quot;liking&#39; and &quot;following&quot; businesses and brands online at astounding rates. To nurture your social media following, you need to know what your fan base wants and why they &#39;like&#39; or &#39;follow&#39; you. With the answers to these questions, you can develop an effective social media strategy. Then you can motivate your online devotees to help you foster brand loyalty, and spread positive word-of-mouth conversations about your homes and your business throughout the community.

]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=104845</link><pubDate>Thu, 28 Jul 2011 12:13:00 GMT</pubDate><author>mldenny</author></item><item><title>Go Mobile to Catch New Opportunities in Your Market</title><description><![CDATA[To speed ahead of your competition in today&#39;s on-the-go society, tap into the benefits of an interactive, mobile loyalty program. You can build buzz with exclusive offers, invigorate sales and keep your best &quot;referral&quot; customers up-to-date with the latest goings-on at your company.

]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=mldennyblog&amp;postId=104312</link><pubDate>Wed, 22 Jun 2011 15:42:00 GMT</pubDate><author>mldenny</author></item><item><title>Mobile Marketing: The Future of Targeted Ads</title><description><![CDATA[Mobile marketing is a cost effective and measur