<?xml version="1.0" encoding="us-ascii"?><rss version="2.0"><channel><title>Modern Marketing's latest posts</title><link>http://www.builderonline.com/blogs/PostsRss.aspx?BlogId=melkmanblog</link><lastBuildDate>Thu, 23 May 2013 14:44:41 GMT</lastBuildDate><pubDate>Wed, 03 Apr 2013 15:20:00 GMT</pubDate><item><title>Builder to Builder</title><description><![CDATA[How many times a year do you sit down with a group of 20 other builders or remodelers to share industry insights? If your answer is less than 2.. Then you are not taking advantage of one of the NAHB&#39;s best kept secrets. ]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=melkmanblog&amp;postId=108581</link><pubDate>Wed, 03 Apr 2013 15:20:00 GMT</pubDate><author>melkman</author></item><item><title>Get Real</title><description><![CDATA[Last night I I caught myself questioning something I wanted to post to my facebook page. It was a post for a cause that I feel is worthy, but I questioned it because I have so many people that are connected to me through the industry. Of course I only questioned it for a minute and then posted, but it really made me think about the many building industry professionals that use social media and the message they are putting out there. ]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=melkmanblog&amp;postId=108516</link><pubDate>Tue, 12 Mar 2013 13:20:00 GMT</pubDate><author>melkman</author></item><item><title>A picture is worth?</title><description><![CDATA[Facebook announced yesterday that they are rolling out the most significant changes to the news feed since 2006. After reading through the revisions, there are a few things that the Building Industry needs to be ready for. Make note? Your images and videos are now even MORE important. ]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=melkmanblog&amp;postId=108508</link><pubDate>Fri, 08 Mar 2013 10:47:00 GMT</pubDate><author>melkman</author></item><item><title>2 Steps to Great Marketing</title><description><![CDATA[The biggest mistake I see with the marketing in our industry is that people overcomplicate their marketing. Today, I want to simplify. 
]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=melkmanblog&amp;postId=108483</link><pubDate>Tue, 26 Feb 2013 15:47:00 GMT</pubDate><author>melkman</author></item><item><title>Builder Brag: Wayne Homes knows it's still about building relationships</title><description><![CDATA[Building industry professionals often times use social platforms to push product. It seems natural right? Well, while showing your product is great, social media allows all of us in the building industry to show more about who we are than the products we offer.]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=melkmanblog&amp;postId=108451</link><pubDate>Tue, 29 Jan 2013 15:24:00 GMT</pubDate><author>melkman</author></item><item><title>Group Two Live from IBS 2013! </title><description><![CDATA[ Blogging live from the International Builders&#39; Show 2013 in Las Vegas! We had a busy first day on the floor stationed at the Weyerhauser booth C5030 meeting with many new AND familiar faces. We are excited to see what day 2 of the show has in store! ]]></description><link>http://www.builderonline.com/blogs/postdetails.aspx?BlogId=melkmanblog&amp;postId=108444</link><pubDate>Wed, 23 Jan 2013 10:45:00 GMT</pubDate><author>melkman</author></item><item><title>Checking in from the Builder Show</title><description><![CDATA[I hope everyone made it to Vegas safely. I am going to be blogging regularly from the International Builders&#39; Show in Las Vegas so check back for updates on our one-on-one social media sessions with Bu