Builder Magazine: Sales and Marketing

Toll Brothers Re-tailors Community From Failed to Fast-Selling

Tue, 18 Dec 2012 02:37:10 EST

The builder rebrands and brings in new home plans to appeal to high-end niche buyers.

Making the Case for New Homes Over Used

Tue, 16 Oct 2012 05:35:47 EST

Builder Homesite’s new marketing program targets buyers inclined to purchase new houses.

Newland Brews a Fresh New Neighborhood

Tue, 2 Oct 2012 02:41:07 EST

The developer uses an on-site coffee house to interest buyers in Tehaleh.

Home Building Drought Is Over for Neal Communities

Mon, 1 Oct 2012 03:11:29 EST

The Southwest Florida builder and developer is celebrating by opening a new super community.

The XYZs of Selling to Gen Y

Fri, 6 Jul 2012 10:33:32 EST

PulteGroup has created new products and new sales strategies to sell Centex branded homes to the next big generation of home buyers.

William Lyon Homes Roars Out of Bankruptcy

Mon, 14 May 2012 10:23:09 EST

The California-based builder logged its biggest sales quarter in nearly four years.

Cover Story: Rent

Mon, 30 Jan 2012 10:26:23 EST

It can mean a new source of revenue, but it also can distract builders from their primary mission building and selling the American dream

Cover Story: Course Corrected

Mon, 30 Jan 2012 10:13:23 EST

You may know David Fry. He's chief executive of that small to midsized, moderately fast-growing, privately held, regional Florida home building company called WCI Communities.

LGI Homes Expands to Phoenix

Tue, 31 Jan 2012 10:15:05 EST

LGI Homes, the upstart start-up builder in Texas that has climbed quickly to No. 58 on the BUILDER 100 list, is expanding its unique business model to Phoenix, Ariz.

The Heart of Texas

Mon, 30 Jan 2012 10:27:58 EST

MHI partners up with Wilshire for double the fun in the San Antonio and Austin dance.

Survey Results: Spring Selling Season

Tue, 31 Jan 2012 03:05:35 EST

Big Builder Online's recent spring selling season outlook survey drew a mixed response from home builder respondents: 38.1% said they are in agreement that this year's spring selling season will be a little better than last year's, while 38.1% think it will be a little worse. Another 14.3% fear this year will be significantly worse, and the remaining 9.5% think it will be about the same.

Big Picture: People vs. Product

Mon, 30 Jan 2012 10:25:45 EST

In a world where green building is all the rage, what (or who) really sells homes?

Big Picture: Accentuate the Positive

Mon, 30 Jan 2012 10:21:51 EST

Customers' first impression of you had better be good, or it'll be their last.

Feature: Battle of Orleans

Mon, 30 Jan 2012 10:31:22 EST

Seemingly doomed to disappear after filing for bankruptcy protection, Orleans Homebuilders is pulling itself up out of the trenches.

Horton Holds Little Hope For Strong Spring Home Sales

Fri, 12 Nov 2010 05:38:14 EST

CEO Tomnitz: Economy's woes are likely to hold home sales in check next year.

Feature: The Remaking of New-Home Sales

Mon, 30 Jan 2012 10:16:34 EST

An inside-out look at what it takes to succeed as times stay tough.

High-End Charlotte Builder Calls it Quits

Tue, 31 Jan 2012 11:14:58 EST

Simonini Builders, a fixture in the Charlotte, N.C. executive home market, building more than 700 homes in 16 years, is winding down its operations there and in Charleston, S.C., the company announced on the eve of the Labor Day weekend. "The catastrophic changes we've seen in the overall real estate market over the past two years could not have been anticipated and are unlike anything I expected to see in my lifetime," Alan Simonini, the company's chief operating officer, said in the announcement. Simonini and CEO Ray Killian Jr. started the company in 1994.

Standard Pacific Lures KB's Marlett

Tue, 31 Jan 2012 11:10:31 EST

Sales and marketing veteran Wendy Marlett will be moving south down Interstate 5 at month's end as she departs her current post as VP of Marketing/Sales/Communications at KB Home in Los Angeles (NYSE:KBH) and sets up shop as the new Chief Marketing Officer and Exec VP of Sales and Marketing at Standard Pacific Homes (NYSE:SPF) in Irvine. Marlett will leave KB on August 27 and start at Standard Pacific on September 7. She will report to Scott Stowell, Standard Pacific's COO.

Tar Balls Appear on St. Joe Co.'s Florida Beaches

Fri, 25 Jun 2010 04:21:58 EST

Developer launches cleanup for effects of Gulf oil spill on its Panhandle property and prepares to send the bill to BP.

Feature: How Recovery Starts

Mon, 30 Jan 2012 10:14:46 EST

A onetime president of a $1 billion public home building division tries something new— “capital lite” home building.