Sales and Marketing

Sales and Marketing

• Toll Brothers Re-tailors Community From Failed to Fast-Selling

  The builder rebrands and brings in new home plans to appeal to high-end niche buyers.

   

• Making the Case for New Homes Over Used

  Builder Homesite’s new marketing program targets buyers inclined to purchase new houses.

   

• Newland Brews a Fresh New Neighborhood

  The developer uses an on-site coffee house to interest buyers in Tehaleh.

   

• Home Building Drought Is Over for Neal Communities

  The Southwest Florida builder and developer is celebrating by opening a new super community.

   

• The XYZs of Selling to Gen Y

  PulteGroup has created new products and new sales strategies to sell Centex branded homes to the next big generation of home buyers.

   

• William Lyon Homes Roars Out of Bankruptcy

  The California-based builder logged its biggest sales quarter in nearly four years.

   

• Cover Story: Rent

  It can mean a new source of revenue, but it also can distract builders from their primary mission building and selling the American dream

   

• Cover Story: Course Corrected

  You may know David Fry. He's chief executive of that small to midsized, moderately fast-growing, privately held, regional Florida home building company called WCI Communities.

   

• LGI Homes Expands to Phoenix

  LGI Homes, the upstart start-up builder in Texas that has climbed quickly to No. 58 on the BUILDER 100 list, is expanding its unique business model to Phoenix, Ariz.

   

• The Heart of Texas

  MHI partners up with Wilshire for double the fun in the San Antonio and Austin dance.

   

• Survey Results: Spring Selling Season

  Big Builder Online's recent spring selling season outlook survey drew a mixed response from home builder respondents: 38.1% said they are in agreement that this year's spring selling season will be a little better than last year's, while 38.1% think it will be a little worse. Another 14.3% fear...

   

• Big Picture: People vs. Product

  In a world where green building is all the rage, what (or who) really sells homes?

   

• Big Picture: Accentuate the Positive

  Customers' first impression of you had better be good, or it'll be their last.

   

• Feature: Battle of Orleans

  Seemingly doomed to disappear after filing for bankruptcy protection, Orleans Homebuilders is pulling itself up out of the trenches.

   

• Horton Holds Little Hope For Strong Spring Home Sales

  CEO Tomnitz: Economy's woes are likely to hold home sales in check next year.

   

• Feature: The Remaking of New-Home Sales

  An inside-out look at what it takes to succeed as times stay tough.

   

• High-End Charlotte Builder Calls it Quits

  Simonini Builders, a fixture in the Charlotte, N.C. executive home market, building more than 700 homes in 16 years, is winding down its operations there and in Charleston, S.C., the company announced on the eve of the Labor Day weekend. "The catastrophic changes we've seen in the overall real...

   

• Standard Pacific Lures KB's Marlett

  Sales and marketing veteran Wendy Marlett will be moving south down Interstate 5 at month's end as she departs her current post as VP of Marketing/Sales/Communications at KB Home in Los Angeles (NYSE:KBH) and sets up shop as the new Chief Marketing Officer and Exec VP of Sales and Marketing at...

   

• Tar Balls Appear on St. Joe Co.'s Florida Beaches

  Developer launches cleanup for effects of Gulf oil spill on its Panhandle property and prepares to send the bill to BP.

   

• Feature: How Recovery Starts

  A onetime president of a $1 billion public home building division tries something new— “capital lite” home building.