WHY IT WORKED: A whiz-bang marketing campaign targeted toward young urban professionals helped reel in buyers at this development, part of Atlanta's hot Atlantic Station, a live/work/play community in the heart of midtown.

  • High-end amenities at Atlantic Station, a Lane Co. development, include lush courtyards and fountains, a swimming pool with sun deck, a business center, an Internet cafĂ©, a clubroom, a conference room, and a fitness center.
  • Units have open floor plans, some with two-story lofts. Apartments on the top floor have 10-foot tray ceilings and great views. Each home has a patio or balcony.
  • Kitchens and baths have granite countertops and European-style cabinetry. The bathrooms boast soaking tubs; some have separate, glass-enclosed showers.
    • PROJECT CREDITS

    Project: Element, Atlantic Station, Atlanta; Sales started: October 2004; Sales through June 2007: 280; Units planned: 322; Price: $172,499 to $449,900; Unit size: 814 to 1,631 square feet; Builder: Lane Realty Construction, Alpharetta, Ga.; Developer: Lane Investment & Development Corp., Atlanta; Architect/Land planner: The Preston Partnership, Atlanta; Landscape architect: Park Landscape Services, Atlanta; Interior designer: Design Environments, Atlanta