Figure out Generation X, and you will have instant access to their pocketbooks. They like outdoor activity and shopping for expensive clothes, and they don't want a long commute to work. They are just as likely to spend their time skiing downhill as sitting in front of the TV, buying trinkets and toys on the Home Shopping Network. Gen X women are better educated than their mothers and grandmothers, but they are more likely to take time off after they have children
Not long ago, potential home buyers made a personal visit to a showroom to check out potential homes and amenities at The Irvine Ranch Community in California. They strolled into a home center to gather information about a community, projected timelines, and home builders.