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Paul Cardis

Paul Cardis's Posts

When Online Reviews Go Bad When Online Reviews Go Bad

Customer reviews are the most important influencer of purchasing decisions. What should you do when someone gives you a fraudulent one? Read more

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Clicks and Bricks Clicks and Bricks

In his latest blog, Avid Ratings founder/CEO Paul Cardis explores how iBeacon technology will forever change the customer experience of buying a home. Read more

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The Zero Moment of Truth: Lessons From Amazon.com The Zero Moment of Truth: Lessons From Amazon.com

The first of a three-part series on the disruptive impact of eCommerce on home buying, from Avid CEO and Founder Paul Cardis. Read more

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Why the Internet Drives Housing Why the Internet Drives Housing

The building industry has been slow to adopt new technology, but home builders must embrace digital advancements to stay afloat. Read more

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Home Builders Going Online Home Builders Going Online

Customer reviews are now an important way for builders to differentiate themselves. Read more

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