Voices

Mollie Elkman

Mollie Elkman

As president and owner of the Group Two ad agency for home builders, Mollie Elkman is a thought leader on marketing for the home building industry. She specializes in understanding the consumer experience and creating successful, traffic-driving advertising programs for builders from coast to coast.

Mollie Elkman's Posts

Four Questions to Ask Before Launching a New Community Four Questions to Ask Before Launching a New Community

Once you identify what is most important to your buyer, you will be able to connect with them through your marketing, says BUILDER blogger Myers Barnes. Read more

Posted on:
Today's Home Buyers Expect High-Speed Service Today's Home Buyers Expect High-Speed Service

In the fast-paced, high-stakes world of home sales, a quick response just doesn’t cut it anymore, says BUILDER blogger Myers Barnes. Read more

Posted on:
Enlist Creative Marketing Programs to Woo Military Buyers Enlist Creative Marketing Programs to Woo Military Buyers

It takes more than financial incentives to command attention from military buyers. Read more

Posted on:
Gear Up Now for Spring Selling Gear Up Now for Spring Selling

A long, cold winter doesn’t have to put a damper on your sales potential. Take some steps now to make sure spring is profitable. Read more

Posted on:
Rising Interest Rates as a Marketing Tool

Show potential buyers why they can’t afford to wait to buy a new home. Read more

Posted on:
BUILDER Local Housing Data
Watch BUILDER videos
Close X