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Mike Lyon is the author of “Browsers
to Buyers: Proven Strategies for Selling New Homes Online" and founder of DoYouConvert.com, a consultancy that helps
builders generate and convert more leads.
This spring, don't neglect to prospect for future leads even as current sales increase. BUILDER blogger Mike Lyon lays out the four top qualities sales pros need to be successful year round.
Don’t let prospective buyers fade away without a fight.
More than 50% of Web-generated customers are mismanaged. Here’s how to make the most of your online prospects.
Avoid the most common mistakes of poorly performing builder websites.
What’s the one thing that virtually every new-home buyer (and new-home sales agent) has in common? They all have cell phones. And if they’re in their 20s or 30s, chances are they’re using text messaging on a regular basis.