Martin Freedland

Martin Freedland

Martin Freedland is a partner with Berke Consulting in Atlanta.

Martin Freedland's Posts

Builders Sound Off on Obama's Immigration Plan

Opinions vary on how the executive order will affect home building’s labor shortage. Read more

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Martin Freedland Martin Freedland

Labor myth: Talent lost during the recession is easily replaced. Read more

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Builder Salesforces Need Overhaul, Listen More Builder Salesforces Need Overhaul, Listen More

Builder sales teams need a makeover, and it starts with listening more. Read more

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Fight or Flight Fight or Flight

As a builder, you are about to face—if you aren't already—one of the most challenging and stressful periods for the industry. New-home sales are plummeting in many markets, with some cities down by as much as 50 percent. It is believed few areas of the country will escape this downturn. Should your business strategy be to fight it? Or, is flight a better option, which could offer you a chance to retrench and survive? Read more

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