Judith Stock

Judith Stock's Posts

Training the Selection Staff

The Ryland Group, Toll Brothers, John Laing Homes, and Centex Homes all put a distinctive spin on programs offered to those who sell options and upgrades. Read more

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Double Duty

The process that new home buyers go through to select options and upgrades has evolved over years of practice. "So far this year, 30 percent of our profit comes from our design centers," says John Rymer, vice president of sales and marketing, Morrison Homes in Atlanta. Read more

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