Voices

Jennifer Castenson

Jennifer Castenson

Jennifer Castenson serves as the director of thought leadership content for Hanley Wood. In this capacity, she provides leadership and collaboration across all verticals in the building products industry to drive innovation. Castenson establishes themes and coordinates content from Metrostudy, Hanley Wood’s industry leading data and research arm, along with content from the editorial team.

Jennifer Castenson's Posts

Meritage Takes Aim at the Future of Resiliency Meritage Takes Aim at the Future of Resiliency

The reNEWable Living Home project will connect home buyers' needs to a dynamic, responsive home experience. Read more

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20 Design Trends to Convert 55-plus Shoppers into Buyers 20 Design Trends to Convert 55-plus Shoppers into Buyers

The architect and interior designer of the NEXTadventure home share what they learned to flip this demographic group. Read more

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True Innovation Requires Meeting Buyers' Needs True Innovation Requires Meeting Buyers' Needs

The NEXTadventure home’s flexible design caters to 55-plus home buyers. Read more

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Culture of Lifelong Learning Delivers Product that Suits the Buyer Culture of Lifelong Learning Delivers Product that Suits the Buyer

How Sheryl Palmer’s culture at Taylor Morrison contributes to NEXTadventure success. Read more

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The Meaning of the NEXTadventure Community The Meaning of the NEXTadventure Community

Taylor Morrison looks at what 55-plus home buyers want in a community. Read more

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