Voices

Jennifer Castenson

Jennifer Castenson

Jennifer Castenson serves as the director of thought leadership content for Hanley Wood. In this capacity, she provides leadership and collaboration across all verticals in the building products industry to drive innovation. Castenson establishes themes and coordinates content from Metrostudy, Hanley Wood’s industry leading data and research arm, along with content from the editorial team.

Jennifer Castenson's Posts

NEXTadventure Meets Demands of the Next Wave of Home Buyers NEXTadventure Meets Demands of the Next Wave of Home Buyers

Demographic data shows the importance of focusing on the 55-plus crowd. Read more

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How the Right Product Selection Meets the Needs of 55-Plus Buyers How the Right Product Selection Meets the Needs of 55-Plus Buyers

Careful research and partnerships identify baby boomers' design preferences. Read more

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Top Tips on Landscape Planning Top Tips on Landscape Planning

Waldrop Engineering offers insight on landscaping features for the 55-plus crowd. Read more

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Geo-Podding and Respect Lead to Good Labor Supply Geo-Podding and Respect Lead to Good Labor Supply

Lessons from Taylor Morrison on managing labor in high demand. Read more

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Capitalizing on Research for the Best 55-plus Floorplan Capitalizing on Research for the Best 55-plus Floorplan

Focus group input filters into NEXTadventure design. Read more

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