By BUILDER Magazine Staff.
Monterey Residence One, Westcott at Ladera Ranch, Calif.
Why it worked: Small, reasonably priced homes in southern Orange County, Calif., marketed to first-time and move-up buyers.
Located in an 11-acre village within the Orange County master plan of Ladera Ranch with small, contemporary floor plans.
Hot selling points include turned stairs, four-sided architecture, and generous use of natural light.
Kitchen offers views to side yards, and the master suite is enhanced with a deck and secluded bath.
Roof forms, a cantilevered balcony, and coastal Monterey-inspired elevations echo the charm of historic Orange County. Elevations include traditional, farmhouse, and shingle styles.
Attainable pricing had first-time and move-up buyers flocking to buy homes at an average of more than 10 a month.
Project: Monterey Residence One, Westcott at Ladera Ranch, Calif.; Sales started: January 2001; Sales through April 2002: 95; Units planned: 101; Price: $279,990 to $294,490; Unit size: 1,545 square feet; Builder: Richmond American Homes, Irvine, Calif.; Architect: William Hezmalhalch Architects, Irvine; Landscape architect: Mitchell and Associates, Lake Forest, Calif.