By BUILDER Magazine Staff. Why it worked: Location, location, location, and a variety of product (18 models ranging in price from $186,990 to $405,990) resulted in 655 home sales in six months--all without models.

  • Lakes, pools, and lush landscaping emphasize tropical island feel.

  • Area popular with international buyers, especially from Venezuela, who buy several homes at one time to house extended families. Proximity to airport is a plus.

  • Single-family homes have from three to six bedrooms and two to four bathrooms--plenty of room for extended families.

  • Pre-wiring for four phone lines is standard.

  • Online customer service allows homeowners to request warranty repairs via the Internet. Project Credits:

    Project: The Islands at Doral, Miami, Fla.; Sales started: December 2001; Sales through June 2002: 655; Units planned: 2,650; Price: $209,990 to $461,990; Unit size: townhomes 1,672 to 2,750 square feet, single-family homes 2,730 to 4,230 square feet; Builder: Century HomeBuilders, Miami; Architect: Pascual Perez Kiliddjian & Associates, Miami; Landscape architect: Witkin Design Group, Miami