By BUILDER Magazine Staff. Why it worked: Location, location, location, and a variety of product (18 models ranging in price from $186,990 to $405,990) resulted in 655 home sales in six months--all without models.
Lakes, pools, and lush landscaping emphasize tropical island feel.
Area popular with international buyers, especially from Venezuela, who buy several homes at one time to house extended families. Proximity to airport is a plus.
Single-family homes have from three to six bedrooms and two to four bathrooms--plenty of room for extended families.
Pre-wiring for four phone lines is standard.
Online customer service allows homeowners to request warranty repairs via the Internet. Project Credits:
Project: The Islands at Doral, Miami, Fla.; Sales started: December 2001; Sales through June 2002: 655; Units planned: 2,650; Price: $209,990 to $461,990; Unit size: townhomes 1,672 to 2,750 square feet, single-family homes 2,730 to 4,230 square feet; Builder: Century HomeBuilders, Miami; Architect: Pascual Perez Kiliddjian & Associates, Miami; Landscape architect: Witkin Design Group, Miami